Youth Club x H&M

This collection is a diffusion of Sarah.E.Findlay’s AW15/16 womenswear collection, Youth Club.

It has been translated into childrenswear for H&M and is to be sold for ages 2-7.

The collection looks at key features of both vintage and contemporary childrenswear. The pastel colour palette and animal motifs make the collection very appealing to its target market. The choices of shapes and materials keep the garments practical, wearable and market appropriate.

Youth Club x H&M provides practical and affordable childrenswear, with a strong design identity and timeless style.

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